Local Service-Based Business Owners: Want to Build a Steady Stream of Referrals for Your Business?
Learn proven strategies to leverage your existing relationships and grow your business through consistent referrals.
Bill Utnage
Referral Coach, Entrepreneur, & Author
How I Help You Transform Client Relationships into Referral Opportunities
The 3 Foundational Pillars of a Successful Referral-Based Business
Database Maximization
The first step to increasing referrals is ensuring your database is organized and efficient. Learning how to sort and qualify your contacts based on the value they bring to your business. By categorizing each person effectively, you’ll know who is most likely to refer to others. This ensures you're building relationships with the right people and maximizing your referral potential.
Client Engagement
Staying top-of-mind with your clients is key to generating ongoing referrals. With my 36 Connect system, you'll establish a consistent, meaningful engagement plan to ensure you're always in front of your database. Whether through calls, emails, or personal touchpoints, this system keeps your business at the forefront, strengthening relationships and encouraging more referrals over time.
Relationship Building
Building strong, lasting relationships with your clients goes beyond just staying in touch. Learning how to provide real value and build goodwill within your network. By consistently offering helpful insights and personalized support, you create trust and loyalty. Learn the best practices for asking for referrals—timing it perfectly to maximize results and ensure that your clients feel confident referring their friends and family.
Hi, I’m Bill Utnage
I’ve been helping service-based business owners, like you, transform businesses through the power of referrals. Having owned and operated local service-based businesses for over 3 decades myself, I know firsthand the challenges you face when it comes to growing your client base and sustaining long-term success.
Beyond business, I’m a proud U.S. Air Force veteran, husband to my wife Joni for over 32 years, father, and grandfather. My commitment to service—both in the military and in business—drives my passion for helping others succeed.
My approach to business is all about relationships. I’ll teach you how to organize and optimize your database, stay engaged with your clients, and master the art of asking for referrals. With my proven systems and personalized coaching, I’m here to help you grow your business by turning your current and past clients into your greatest advocates.
Ready to take your business to the next level? Let’s get started on building your referral-based business together!
Kind Words From Some of My Clients
“The best result of working with Bill has been the worklife balance it has created. Clear goals, a sounding board to evaluate the systems I have created, and our weekly meeting to hold me accountable has caused systems that have lead to less evening and weekend work/stress and being more present with my family.”
Chris Greenwold
Country Financial
“I’ve been coaching with Bill for a year and during that time he has always shown compassion and dedication to myself and my company. Bill has guided me in creating a roadmap to be more successful and efficient in business. Bill’s coaching methods have made a significant impact on my business and have been even more profound in my personal life”
Jeremy Janes
Copper Creek Contractors
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